MEMOONA; MUHAMMAD MAQSOOD; NOOR UL NISA; MUSHTAQUE AHMED RAHU; ZEESHAN ALI RAHU. Digital Transformation and Innovation in the Service Sector: Opportunities, Challenges, and Future Directions. Journal of Social Signs Review, [S. l.], v. 4, n. 5, p. 25–35, 2026. Disponível em: https://www.socialsignsreivew.com/index.php/12/article/view/561. Acesso em: 13 may. 2026.